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Aug
31

What do physics and marketing have in common? [video]

By Nina East

You wouldn’t think that physics and marketing have much in common, but in this video from Ted.com, Dan Cobley, marketing director at Google, uses Newton’s second law, Heisenberg’s uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.

Sound like a bunch of gobbledy-gook?

It’s actually intriguing stuff. Especially when he talks about the Law of Entropy – and how disorder, or the dispersement of energy, can serve your marketing and your brand.

It’s just 7 1/2 minutes.  Enjoy!

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Categories : Marketing, Musings and Fun Stuff

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