Archive for Marketing
It’s funny how things work out sometimes.
I’ve been a huge fan of the premium themes at iThemes.com, as well as the plugins at PluginBuddy.com and the training at WebDesign.com. Those are the 3 divisions of the company most of us know simply as “iThemes”.
I’m such a big fan that I write about them frequently on this blog and encourage all my clients to use their products.
Now…I’m excited that I get to combine several of my loves -
- superior WordPress products that make it easy for small businesses to have an online presence
- fun marketing strategies
- affiliate programs where people can make some serious cash
- and doing meaningful work that makes a difference.
iThemes.com announced today that I have joined them as the new Marketing Director. You can read the announcement at iThemes.
What does that mean for you?
Nothing to worry about – I’m still setting up and customizing websites using WordPress.
And, I’ll have even better knowledge about the products, as well as knowing what’s coming down the line, so I can help you think and prepare even farther ahead.
I can’t wait to get my feet wet and get to know the rest of the players. (I’m just hoping they don’t have any weird initiation rituals!)
Take a look at the story – it’s very sweet.
Is the Twitter bird molting? You betcha!
And they’ve got something to teach you about marketing at the same time.
Well, what I mean is Twitter is rolling out some new features that make it a more effective way of connecting with people – learning about them as well as sharing more of yourself.
Features such as:
- an easy way to discover new content.
- the ability to view mini-profiles, so you can get to know someone’s profile at a glance, rather than having to click over to their profile (and away from what you are currently viewing).
- view photos, video, and other media content – right there on your own profile. Easy-peasy.
- and, of course, a fresh new design.
All of that is fun, of course, as well as savvy on the part of the Twitterverse leaders. By adding these new features, you are more likely to spend more time on your actual twitter profile – since it’s now more helpful – and perhaps less time on all the various third-party services you may be using.
And in terms of marketing wisdom, take a look at the video they are using to promote the new twitter. Fun, fresh, and definitely makes you want to take a look.
What could you learn from this for your own business marketing?
Watch Twitter’s new video and share what ideas you get for your own business in the comments below!
What do you think?
You wouldn’t think that physics and marketing have much in common, but in this video from Ted.com, Dan Cobley, marketing director at Google, uses Newton’s second law, Heisenberg’s uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.
Sound like a bunch of gobbledy-gook?
It’s actually intriguing stuff. Especially when he talks about the Law of Entropy – and how disorder, or the dispersement of energy, can serve your marketing and your brand.
It’s just 7 1/2 minutes. Enjoy!